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Bitcoin traders have long relied on charts and technical indicators. But according to LunarCrush CEO Joe Vezzani, social sentiment is now just as important as RSI or MACD — maybe even more.

“Social now is just—it has to be a piece of the puzzle for you when making a good decision,” Vezzani said during TheStreet Roundtable discussion with Rob Nelson and Kelly Kellam, CEO of BitLab Academy.

Vezzani noted that LunarCrush offers traders a social-first lens into crypto markets.

“We’d like to say that social is one of the inputs,” he explained. “Whether you’re a hedge fund ingesting our API or an individual trader… we kind of mark this phrase — without a community, there is no crypto.”

Vezzani contrasted LunarCrush’s approach with other pricing platforms.

“Our competitors charge $1,000 a month—we charge $30 and have 10 times the data,” he said. “On LunarCrush, we filter by something called Altrank, which looks at how much kind of social vibe is happening out there.”

He pointed to coins like BitTensor, Aave, Litecoin, and Near Protocol as examples. “These things are up 17%, 14%, 22% in the last week… these are things that are going to move a little bit more, that have strong communities.”

Kelly Kellam echoed the importance of blending social with technical analysis.

“Sometimes I get put on something to look for a trading setup because there’s a huge amount of social engagement… that I wasn’t even fully paying attention to,” he said. “It’s almost like the community is bubbling up with information.”

Kellam added that even without a paid plan, traders can use social tools:

“Even if you don’t have $30 a month, go to LunarCrush’s Twitter page, put on notifications. They put out content all the time.”

He wrapped it by comparing social metrics to on-chain data.

“It allows you to see where the liquidity of engagement is going… and I think that tends to follow that is liquidity.”