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Sam Price, better known as Crypto Lifer, says there’s one big reason people aren’t buying Bitcoin: they still don’t understand it — and it’s not by accident.

“They really don't want people educated on Bitcoin,” Price told Rob Nelson on TheStreet Roundtable . “You have to kind of deep dive to find out. You have to want it. You have to go to YouTube — and you're not going to get it on CNN or in the mainstream.”

With Bitcoin hovering near $87,000, many people still believe they’re priced out of the market. But Price says that’s a myth that needs to be broken. “You can buy a 0.001 of it,” he said. “You can buy a very small fraction. It’s called the Satoshi.”

Rob Nelson agreed, adding, “People always say that to me. ‘I can’t afford a Bitcoin.’ I’m like, well, you don’t have to have $87,000.”

Instead of trying to time the bottom, Price says it’s about being consistent and changing your mindset. “I made most of my gains in Bitcoin in a five to eight year period. Accumulating, accumulating, just buying a little bit. 200 bucks, 300 bucks.”

“When the fear is high doesn’t mean you have to ever go all in and I tell everyone — I am not a financial advisor — but never go all in. You don’t have to,” he added.

Price also emphasized the importance of financial education outside of traditional media. “People are going to organic news, right? Boots on the ground. We already know we’re not getting the exact truth from the mainstream media,” he said. “That’s why I do YouTube. Because YouTube gave me so much. Mindset, subconscious mind theory, how to push yourself, how to change tax brackets, how to get the right accountant — all this stuff is on YouTube, man. It’s amazing.”

Price’s final advice? Don’t sit on the sidelines.

“If you missed the boat because you weren’t in it or you didn’t understand it… now you’re in it,” said Nelson. “This is the time to buy.”