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MicroStrategy, the largest corporate reserve holder of Bitcoin with over $14 billion worth, announced Monday that it plans to buy even more Bitcoin as part of a private offering of $700 million worth of convertible senior notes.

The firm said that it will use proceeds from the sale to redeem $500 million in previous senior secured notes that are due in 2028, with an expected total cost of $523.8 million including interest. MicroStrategy then plans to use any remaining proceeds to purchase more Bitcoin and for general corporate purposes.

Senior notes are a form of debt a company can issue to investors. Convertible notes can be turned into company equity by the buyer. MicroStrategy uses the issued debt to buy more Bitcoin.

MicroStrategy now holds 244,800 Bitcoin—about $14.2 billion worth—after announcing its most recent purchase on Friday .

Bitcoin is now trading for $57,661 per coin, CoinGecko data shows. It touched an all-time high of $73,737 back in March.

MicroStrategy first bought Bitcoin back in 2020. The company’s former CEO and now-chairman Michael Saylor says the strategy is the best way to preserve wealth and get returns for shareholders.

And so far, so good—MicroStrategy stock (Nasdaq: MSTR) is up over 800% since it started putting the digital asset on its balance sheet, while its Bitcoin is collectively worth 50% more than what it paid based on the average cost per coin.

The company now classifies itself as a “Bitcoin development company” and investors buy equity in the software company to gain exposure to the biggest and oldest digital coin.

Saylor has said his company’s strategy “is to buy and hold Bitcoin, and the key for us is to be consistent, transparent and responsible in the pursuit of that strategy.”

Editor's note: This story was updated with after publication with additional details.