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Meta has shared some new insights into the marketing opportunities of Q5 , which is the period after Christmas and leading into the New Year, when most people are still in holiday mode, and are therefore more active in social apps.

This is also, as Meta notes, when the largest number of new devices comes online, due to people receiving them as Christmas presents. It’s also when many of the bigger advertisers ease back on their sales initiatives, which means that there’s often less competition for attention, and thus, cheaper ads.

That could spell big potential for your brand to reach out via Facebook and IG, and expand your reach to fresh new audiences in its apps.

The below infographic provides an overview of the Q5 opportunity. And while the latter section is focused on gaming marketers specifically, there are still some interesting considerations that may be relevant to your approach.