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Indochino is betting on Askew to help steer the company through data-driven initiatives and take it to the next level of success. She follows the October appointment of Sean Wrenn as vice president of retail sales and operations .

"Indochino has experienced remarkable growth over recent years, and we are now entering a new chapter where brand development will be central to our continued success," CEO Drew Green said in a statement. "Ryane Askew brings a wealth of experience and a forward-thinking approach to marketing, making her the perfect fit to lead our efforts in shaping the future of the Indochino brand. We are confident that her leadership and deep understanding of analytics and data will help us forge deeper connections with our customers and bring our vision to life in a bold and compelling way."

The privately owned brand has been expanding , adding to its brick-and-mortar platform with new stores this past summer in Charleston, South Carolina; Fort Worth, Texas; Buffalo, New York; Murray, Utah; and Los Angeles. The showrooms, which feature made-to-measure and ready-to-wear for men and women, are between 1,437 to 2,582 square feet, per the company.

"The Indochino brand has always stood for quality, craftsmanship, and personalization, and I look forward to leading the team in building a stronger connection with our customers,” Askew said in a statement. “Together, we will elevate the brand experience and create new opportunities for growth as we approach 2025 and beyond."

Earlier this year Indochino launched its first ready-to-wear collection . Other expansions have included a women’s collection in 2022 and a ready-to-wear knitwear line that first dropped in 2021 .

Beginning in 2020, Indochino launched shop-in-shops with retail partner Nordstrom and currently is in 33 of its stores. Indochino also operates 62 of its own showrooms and is selling its collections in 50 Kohl’s locations nationwide, according to Green.