News

In a significant advancement for the freight brokerage industry, SONAR , the leading provider of high-frequency freight market data, has unveiled the Coverage Guide, an AI-powered offering within its new Broker Tool Kit. This cutting-edge application aims to simplify the complex decision-making process for freight brokers, enhancing efficiency and profitability.

Coverage Guide offers a streamlined approach to identifying load prioritizations, evaluating rates and ensuring optimal coverage tailored to your freight needs. This tool is designed to cut through the noise of daily operations, providing brokers with clear, actionable insights.

Drawing from the real-world experiences of the SONAR team, many of whom began their careers on the carrier sales side, Coverage Guide addresses key operational challenges. It helps answer critical questions like, “Should I accept an offer now or wait?” or “How can I keep rates stable while maximizing service?” by allowing brokers to upload loads for the day or week and receive data-driven recommendations.

Key features include:

The logistics sector is notorious for its volatility, especially in the brokerage spot market where timing, rates and coverage can make or break profitability. Coverage Guide from SONAR aims to level the playing field, giving brokers the tools to not just react to the market but to proactively manage their operations. “This tool is about giving brokers back their time and decision-making power,” said Julie van de Kamp, chief customer officer of SONAR.

Early feedback from beta testers has been overwhelmingly positive. “It’s like having a market intelligence officer in your pocket,” remarked one broker from a midsize firm. Another added, “The clarity on which loads to prioritize has transformed our day-to-day operations.”

Coverage Guide is just the beginning.

SONAR plans to expand the Broker Tool Kit, which will include more AI-powered tools to provide more AI-driven decision-making based on SONAR’s high-frequency data. Craig Fuller, founder and CEO of SONAR, commented, “As the freight market recovers from the Great Freight Recession, rate and capacity volatility will significantly increase. The Coverage Guide helps brokers prioritize freight that is most likely to be impacted by strong rate surges and get ahead of the game. By connecting SONAR’s high-frequency tender data to the TRAC spot rate data and bringing in an AI agent that sits on top of the data, SONAR is bringing the smartest market intelligence offering to a broker’s own spot board.”