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Bitcoin's growing role in institutional portfolios is sparking widespread interest, with companies like MicroStrategy leading the way and major corporations such as Microsoft and Amazon exploring the possibilities.

Host of The Wolf of All Streets Podcast, Scott Melker, and Frank Holmes, Co-Founder and Executive Chairman of HIVE Digital Technologies , delved into how bitcoin is reshaping corporate strategies, the rise of mining companies, and the push for sustainable practices in the crypto industry.

"We have this interesting situation now where institutions are obviously adopting it," Melker remarked, pointing to ETFs, institutional products, and billionaires embracing bitcoin. He highlighted a shift in sentiment, noting, "Even Ray Dalio, who was dismissive of bitcoin just a year ago, is now saying to invest in gold and bitcoin rather than debt assets." Melker questioned whether companies, in addition to individuals, should integrate bitcoin into their portfolios.

Holmes affirmed the idea, advocating for diversification that includes bitcoin and bitcoin mining companies. "Investors should have 3% in bitcoin or bitcoin mining companies like Hive," he stated. Highlighting Hive's innovative approach, Holmes added, "We were the first to balance the grid and create our own chip with Intel. Having exposure to a crypto mining company is important, but you want to make sure that company is hodling."

Melker emphasized the significance of bitcoin entering corporate discussions. "The very fact that it's even on the table at a Microsoft meeting for a vote says everything you need to know," he said. Turning to Hive, he noted their commitment to holding bitcoin, with "About 250 million in bitcoin on the balance sheet," and praised their approach during challenging market conditions.

Holmes elaborated on Hive's strategy, which includes a focus on sustainability. "We only source green energy, and we operate over nine time zones and five languages," he said, commending his team’s efficiency. "We show up as the most efficient miner on a consistent basis, even during crises like celsius and ethereum going away."

Concluding, Holmes underscored Hive’s unique business model, stating, "We have $6 million of revenue per employee, much higher than our peers. NVIDIA has three and a half million, and Apple has two and a half million. We run a unique model at Hive." As bitcoin's institutional adoption grows, companies like Hive continue to play a significant role in shaping the industry.