GameStop echoes Strategy in doubling down on bitcoin, expects to close more stores in 2025
The decision echoes that of Strategy, the largest corporate holder of bitcoin, which in February dropped the word "Micro" from its name and unveiled a new logo, to emphasize its commitment to the cryptocurrency space. Strategy said that the rebranding was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations. The move by GameStop comes shortly after U.S. President Donald Trump's executive order, signed earlier this month, to establish a strategic reserve of cryptocurrencies using tokens already owned by the government.