Monster Beverage misses quarterly sales estimates as economic fears slow demand
(Reuters) -Monster Beverage missed market expectations for second-quarter sales on Wednesday as budget-conscious consumers kept a tight lid on spending, hurting demand for its pricey energy drinks amid an uncertain economic environment. Higher costs of essentials like food and fuel have prompted consumers in the U.S. to be more mindful about spending on non-essential items, impacting sales for companies such as Monster. Monster will raise prices for its core brands and packages in the United States by about 5%, effective November 1.