The decision echoes that of Strategy, the largest corporate holder of bitcoin, which in February dropped the word "Micro" from its name and unveiled a new logo, to emphasize its commitment to the cryptocurrency space. Strategy said that the rebranding was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations. The move by GameStop comes shortly after U.S. President Donald Trump's executive order, signed earlier this month, to establish a strategic reserve of cryptocurrencies using tokens already owned by the government.
