Starbucks (NASDAQ:SBUX) Still Has Room for Improvement Before Buying
“The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks (SBUX). Throughout its history, the coffee franchise’s focus on the customer experience and product quality has paid off remarkably. After all, the Starbucks brand is estimated to be worth $60.7 billion, making it the 15th most valuable brand in the world. But even with all of this success, the company still has immense room for improvement. Indeed, Starbucks’ sales ha