Apple to launch new lower-cost iPhone to capture a broader market
The fourth generation of the lower-cost model, so far known as iPhone SE, will take on popular Android smartphones at a time when consumer electronics makers are looking to add artificial intelligence tools into their devices. The current-generation of iPhone SE, released in 2022, is available at $429 and the latest version is likely to be priced at a premium to the outgoing model. "If the SE 4 offers meaningful upgrades in design, performance, and AI features, it could reinvigorate its market appeal and strengthen Apple's position across different price segments," Counterpoint Research senior analyst Varun Mishra said.